PAID ADVERTISING
Generate more leads, sales, and brand awareness with pay-per-click ads. We test different ad combinations and review the data to increase your conversions.
What is Pay-Per-Click?
Organic or unpaid search results on Google, Bing, and other engines are determined by an algorithm. Optimizing your website can improve your position in those listings, but it takes time and effort. With paid advertising or pay-per-click (PPC) ads, you can jump to the top of the list much faster.
PPC ads are auction-based. You set a budget for how much you will spend each day, week, or month. When someone clicks on your ad, you pay the amount you bid. The platforms we use include Google Ads, Bing Ads, and Facebook Ads.
Advantages of Pay-Per-Click Advertising
Highly Targeted and Qualified Visitors
Target specific subsets or searchers based on location, language, or device. You can also retarget visitors who have already been to your site with relevant ads.
Measure and Improve as You Go
Unlike other forms of marketing, the data from your PPC campaigns are easy to track. We test different ad copies and review the data to increase your conversions.
Faster Results Than SEO
It can take months for a website to rank on Google SERPs organically. With PPC ads, you can be on the first page almost immediately.
Cost-Effective
Control how much you spend during a given period. You only have to pay what you bid when someone clicks on your ad. PPC guarantees engagement, unlike traditional advertising, where you spend money without knowing if anyone will see your ad.