LSA Local Service & Paid Ads
Generate more leads, sales, and brand awareness with pay-per-click ads.
With Google Search results, you will notice that Google Guarantee Ads are on top of the page, Map Pack is next, Sponsored Ads (PPC) after that, and then further down the page organic results.
If you want to be the first available selection, then you need to participate in a Pay Per Lead or Click program.
What is LSA?
LSA stands for Local Service Ads. These are ads for businesses, primarily service based that can be verified by Google as legitimate business’s.
Once verified, Google stamps a Google Guarantee badge on the business and allows them to pay per lead via a Google Ads LSA account.
These are by far the best pay per lead that you can buy because Google has the greatest number of searchers and are guaranteeing you and the searcher that connection they are making fits both of you. If it doesn’t, Google will refund that lead cost back to you.
What is Pay-Per-Click?
Organic or unpaid search results on Google, Bing, and other engines are determined by an algorithm. Optimizing your website can improve your position in those listings, but it takes time and effort. With paid advertising or pay-per-click (PPC) ads, you can jump to the top of the list much faster by paying for the click and visibility.
PPC ads are auction-based. You set a budget for how much you will spend each day, week, or month. When someone clicks on your ad, you pay the amount you bid. The platforms we use include Google Ads, Bing Ads, and Facebook Ads.
Advantages of Pay-Per-Click/Lead Advertising
Highly Targeted and Qualified Visitors
Target specific subsets or searchers based on location, language, or device. You can also retarget visitors who have already been to your site with relevant ads.
Measure and Improve as You Go
Unlike other forms of marketing, the data from your PPC campaigns are easy to track. We test different ad copies and review the data to increase your conversions.
Faster Results Than Organic
It can take months for a website to rank on Google SERPs organically. With PPC ads, you can be on the first page almost immediately.
Cost-Effective-Maybe
Control how much you spend during a given period. You only have to pay what you bid when someone clicks on your ad. PPC guarantees engagement, unlike traditional advertising, where you spend money without knowing if anyone will see your ad.
These are by far the most costly leads and it is 100% on you to convert them to offset the cost. Sometimes to be competitive it takes a big budget to compete for these leads.