How Local Services Ads Work
Local Services Ads appear at the top of some Google searches. Instead of paying per click, you pay per lead. Before your ads run, Google screens and verifies your business. Once verified, your ad can show a Google trust badge. The badge depends on your category.
Who Is Eligible
Google offers Local Services Ads only for certain business categories and areas, and Google makes the final call on verification. We can’t promise you’ll qualify. What we can do is check whether your category is offered where you work and tell you plainly before you spend time on it.
Our Process
If you’re a fit, we set up your Local Services Ads account, help you through Google’s screening and verification steps, set your service types and areas, and get your profile ready to take leads. Then we manage it: watching lead quality, disputing leads that don’t qualify when Google allows it, and adjusting your budget settings with you.
Tracking Leads
Every lead should go somewhere. We track the calls and messages that come in from your ads and show them in your Measures Sheet, so you can see what’s coming from Local Services Ads and decide what to do next.
FAQ
Can my business get a Google trust badge?
It depends on your category and area. Google decides who’s eligible, so we can’t promise it. We’ll check and tell you plainly before you spend time on it.
Is this the same as pay-per-click?
No. Local Services Ads charge per lead. Google search ads charge per click. Many businesses use both.
Builds on Your Google Business Profile
Local Services Ads build on your Google Business Profile. We get the profile complete and accurate first, so the business customers see in your ad matches the one they find on the map. See Google Business Profile management and Google Business Profile optimization.
Get a Quote
Want to know if Local Services Ads are offered for your business?