Service pages use a handful of terms that aren’t always obvious on first read: map pack, citation, Local Services Ads, Measures Sheet, and others. You shouldn’t have to nod along, or feel talked past, when a plan uses these words.
You’re great at the work. The language around local marketing should be short, accurate, and tied to a real page when there is one.
GBPOnly is a digital marketing agency specializing in Google Business Profile management for local businesses, from home services to shops, clinics and offices. If something won’t move the needle, we’ll tell you.
Each term has a short definition and, where a matching page exists, a link. For fuller guides, see Local Marketing Resources, the Google Business Profile checklist, and Local Services Ads explained.
A-Z Terms
Citation
A citation is a mention of your business on another website or directory, usually including the name and the address or service area, and often a phone number or site link. Consistent citations help other sites describe the business the same way your Google Business Profile does. GBPOnly’s business listings and citations service handles this.
Complimentary based on fit
“Complimentary based on fit” is how GBPOnly describes certain audits that do not have a fee when they are a fit, including the Google Business Profile audit and the Local SEO audit. It is not automatic. If the audit isn’t a fit, we’ll say so. It is not a promise of rankings or paid work. It is also not the same thing as the Complimentary Website Health Check, which is a separate offer for your website.
Complimentary Website Health Check
The Complimentary Website Health Check is our first look at your current site. The form asks for your contact information and the site URL. It is a first look at the site you already have. It is not automatic, it is not a website rebuild, and it is not a Google Business Profile audit. If you want that profile audit instead, it is complimentary based on fit.
Google Business Profile
A Google Business Profile is the listing customers see when they find a business on Google Search and Maps. It can include the name, category, hours, service area or address, photos, reviews, posts and a way to call, book or visit. At GBPOnly, the profile is the foundation, and the other services are built on top of it. See Google Business Profile management. For a practical walk through what a complete profile includes, use the Google Business Profile checklist. We do not promise map placement.
Local SEO
Local SEO is the work that helps a local business show up in local search, starting with an accurate Google Business Profile, then the website, listings and content that support it. Google decides placement. GBPOnly works on the parts you can control. See Local SEO. A Local SEO audit is complimentary based on fit. We do not promise a ranking, a map pack position, or a traffic number.
Local Services Ads
Local Services Ads are ads for service businesses that Google has screened and verified. You pay per lead, not per click. Google offers them only for certain categories and areas, and Google decides who is eligible and whether a Google Verified badge appears. GBPOnly cannot promise you will qualify. Official help currently describes one Google Verified badge for advertisers who complete verification. See Local Services Ads management and the guide Local Services Ads explained.
Map pack
Map pack is a plain way to talk about the local map results Google shows for many nearby searches, including the map and the local business listings that appear with it. Google decides who appears there. A complete Google Business Profile and solid Local SEO are the parts you can work on. We can’t promise a place in those results.
Measures Sheet
The Measures Sheet is our client report. As How It Works describes, it shows what we did, what’s moving, what isn’t and what’s next. It tracks the measures we agree on at the start, the ones tied to calls, bookings and customers, not numbers that just look busy.
Pay per lead
Pay per lead means you are charged when you receive a valid lead, not each time someone clicks an ad. Local Services Ads use this model. Google decides what counts as a billable lead. See Local Services Ads explained for how that billing differs from pay-per-click.
Pay-per-click
Pay-per-click means you are charged when someone clicks the ad, not when they become a lead. At GBPOnly, Google search ads use this model. Conversion tracking is set up before ad spend. Pay-per-click is not the same as Local Services Ads, which charge per lead. Many businesses use both. Neither model always outperforms the other.
Remarketing
Remarketing is a way to show ads to people who already showed interest, such as someone who visited the site. At GBPOnly, that work is Facebook ads with remarketing only. We do not run Instagram or TikTok ads. Remarketing is not a promise that a visitor will come back or convert.
Get a Quote
Get a Quote if you want help, not only a definition. Tell us about the business. We learn how customers find you, then build a clear plan that starts with your Google Business Profile. We do the agreed work, and you see what’s moving in your Measures Sheet. If we don’t think we’re the right fit, we’ll say so and recommend someone who is.
If you want a first look at the site you already have, use the Complimentary Website Health Check. That form asks for your contact information and the site URL. It is not automatic.