You need a website that works on a phone, matches the name, services and area on your Google Business Profile, and makes it easy for customers to call, book or visit. If the site is hard to use, or it doesn’t match the listing, people bounce. Search and ads can also land on a generic homepage instead of a clear page about the offer.
You’re great at what you do. The site should make the next step obvious, especially on a phone. You shouldn’t have to choose between a busy redesign and a site that still doesn’t help people choose you.
GBPOnly is a digital marketing agency specializing in Google Business Profile management for local businesses, from home services to shops, clinics and offices. A website build is planned around how your kind of business gets found: the site should match the profile and give Local SEO and ads a solid place to land. If something won’t move the needle, we’ll tell you.
This is paid work. A quote comes after we learn what the site needs to do. The website build is quoted separately. The Complimentary Website Health Check is a first look at the site you already have. It is not a new website.
Mobile-First Builds
A responsive site looks and works on a phone, a tablet or a desktop. The same pages serve every screen, so a customer who found you on the map can read the offer, see how to reach you, and call or inquire without pinching and guessing.
Google’s mobile-first indexing guidance says a mobile version of your pages is not required to be included in Google Search results, but it is very strongly recommended. Google also recommends creating a mobile-friendly website. For responsive design, the content and the metadata are the same on the mobile and desktop versions of the pages. The desktop and mobile versions should have equivalent content, titles and meta descriptions. We build that way on purpose, so the phone isn’t a cut-down copy of the desktop site.
It’s the same work described on Web Design for Local Businesses: a site that looks and works right on any phone, tablet or desktop, built on proven WordPress foundations and customized to the business.
Google’s page experience documentation says its core ranking systems look at a variety of signals, and that Core Web Vitals are used by those systems. There is no single “page experience signal,” and good scores are not a promise of a top ranking. Serving pages over HTTPS is part of page experience. We pay attention to a usable, mobile-friendly, secure site because that’s what customers need, not because a score can be promised as a ranking result.
What’s Included
What’s included:
- A responsive design that works on a phone, tablet or desktop.
- Custom development for the business, including service and area pages, online quote requests, and integrations with scheduling or CRM tools.
- Easy content management, so you can make changes without programming or design skills. Ongoing upkeep after launch is covered on website care and content management.
- Click-to-call on every screen, clear navigation, and quote forms.
- Planning before the build starts, so you know what the site is meant to do.
If a campaign needs a page that is not the homepage, see Landing Pages for Ads.
How It Fits With Local SEO and Your Profile
A local business website has a job beyond looking finished. It should use the same business name, services and area as the Google Business Profile, so Google and your customers are not asked to reconcile two different stories. It should also give Local SEO and ads a solid place to land, instead of sending every click to a generic homepage.
Google’s guidelines for representing your business ask for accurate, consistent information. The site and the profile should agree. We plan them together, and we do not promise rankings.
Builds on Your Google Business Profile
The website builds on your Google Business Profile. The profile is the foundation. The site should back it up, work well on a phone, and make the next step clear. See Google Business Profile management.
Get a Quote
Get a Quote. Tell us what the site needs to do and who it’s for. We learn your business and build a clear plan for a mobile-first site that matches the name, services and area on your Google Business Profile. We build or redesign the site, and you see what’s moving in your Measures Sheet. If we don’t think we’re the right fit, we’ll say so and recommend someone who is.
If you want a first look at the site you already have, use the Complimentary Website Health Check. That form asks for your contact information and the site URL. It is not a substitute for a new website or a redesign.